Booking Q3 2026 · Only 5 roster spots open

Great physicians
don't `follow others.`
They get
‍`followed` `.`

Surgeon Social is a social media marketing and branding agency built for physicians and surgeons. We turn your clinical expertise into content patients trust, on the platforms they use to choose a doctor.

Book a free strategy call

See what we do

Dr. Eric Johnson, MD

Bariatric Surgery · Houston · 2nd

3 things I tell every patient before sleeve gastrectomy.
The questions I get most often, answered with the data — not the fear.

Filed under: Patient education

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@bariatricsurgeon.md

We don't do
‍`medical` marketing.
We do
‍`physicians.`

Physician marketing is its own discipline. Referral patterns, conference circuits, KOL ladders, HIPAA, and the device industry that surrounds your practice all shape what works in your social media. We speak that language before we open a content calendar.

More about us

02 / Where you'll show up

The platforms patients
use to `choose` a physician.

Referrals, KOL, industry

Instagram

Patients, brand, trust

Facebook

Community, local reach

Conferences

Peer to peer, thought leadership

03 / Proof

Data says patients are
`looking` for you.

82%

of patients read online reviews to evaluate physician expertise.

79%

research physicians online before booking a consult.

76%

say a strong online reputation is the deciding factor when choosing a doctor.

57%

use social media to find and vet healthcare providers.

Sources: Patient digital research behavior studies, 2023–2024.

04 / Why us

Most agencies guess at
medicine.
We `live` in it.

Generalist agency

"Healthcare" lumped in with dentists, vets, and PT clinics.

One playbook for every white-coat profession. Templated content. Surface-level compliance review.

Surgeon Social

Physicians. Only physicians. Across every specialty.

One field, learned from the inside. Referral patterns, conference circuits, KOL ladders, and the device industry around your practice.

Generalist agency

A 26-year-old account manager learning your specialty on the fly.

You spend the first three months teaching them what an EBL is.

Surgeon Social

A 20-year MedTech sales leader and a practicing physician KOL.

One of us has spent two decades inside the operating rooms your patients walk into. The other still practices and leads in them.

Generalist agency

"Engagement" metrics that don't grow your practice.

Likes and impressions reported every month. No connection to consult requests or referring physicians.

Surgeon Social

Visibility that turns into consults and colleague referrals.

We track what your practice actually feels: inbound consults, referring-physician reach, and conference invitations.

05 / Who we help

Physicians who built
their own `name.`

A.01

Solo physicians and surgeons

You are the brand. We help you introduce yourself to or connect deeper with the community you operate within.

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A.02

Med spas and aesthetic clinics

For practices led by board-certified physicians and surgeons. Tasteful content, real outcomes, no bait and switch.

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A.03

Multi-physician medical groups

One brand voice across every physician, location, and service line. Each doctor still sounds like themselves.

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A.04

Emerging KOLs

For physicians and surgeons ready to lead their specialty online. Podium talks, peer reach, and platform invites.

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A.05

Established academic physicians

Translate a peer-reviewed reputation into a public-facing one. Without softening the science.

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A.06

Specialty fellowships and training programs

Recruit fellowship candidates and grow visibility for medical education brands.

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06 / What we do

Five services. One
`outcome.`

All services

S.01

Social Media Management

LinkedIn, Instagram, and Facebook handled end to end. Strategy, content production, posting, and community response.

Read →

S.02

Practice growth consulting

Referral network strategy and growth advisory for physicians and surgeons. Built from what works across specialties.

Read →

S.03

Conference content strategy

Turn podium time into year-round visibility. Pre-event positioning, on-site capture, post-event amplification.

Read →

S.04

KOL positioning

For physicians and surgeons ready to lead their specialty publicly. Thought leadership, industry relationships, peer reach.

Read →

S.05

Professional branding

New headshots, staff photography, makeup and wardrobe consultations, and media kits. A one-stop shop for physicians and surgeons.

Read →

07 / In their words

" The first agency I didn't have to re-explain my own specialty to. They knew the conferences, the devices and referring physicians. They knew the language so we sound like the practice we actually are online."

Current Client

Bariatric Surgery · Central US · Roster client, 2025–present

You focus on the
`patients.`
We'll handle the
‍`rest.`

Thirty-minute strategy call. No pitch deck. We tell you straight if we're a fit. If not, we'll point you to who is.

Book a free strategy call

Great physiciansdon't follow others.They get ‍followed .

We don't do ‍medical marketing.We do ‍physicians.

The platforms patients use to choose a physician.

Data says patients arelooking for you.

Most agencies guess atmedicine.We live in it.

Physicians who builttheir own name.

Five services. Oneoutcome.

You focus on thepatients.We'll handle the‍rest.

Great physicians
don't `follow others.`
They get
‍`followed` `.`

We don't do
‍`medical` marketing.
We do
‍`physicians.`

The platforms patients
use to `choose` a physician.

Data says patients are
`looking` for you.

Most agencies guess at
medicine.
We `live` in it.

Physicians who built
their own `name.`

Five services. One
`outcome.`

You focus on the
`patients.`
We'll handle the
‍`rest.`